Minority influence and social change

ShareCompartir The ultimate goal is to stop violence before it begins. Prevention requires understanding the factors that influence violence. CDC uses a four-level social-ecological model to better understand violence and the effect of potential prevention strategies.

Minority influence and social change

Implications for social change of research into social influence What does research into conformity and obedience tell us about social change? How does minority influence lead to social change?

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Social change is the process that occurs when a society adopts a new belief or way of behaving which then becomes widely accepted as the norm Research into minority influence Moscovici et al Moscovici investigated whether or not a consistent minority could influence a majority to give an incorrect answer in a visual perception task.

Groups of 6 participants were asked to estimate the colour of 36 slides. All of the slides were blue, but of varying shades, and 2 of the participants were confederates of the experimenter. There were two conditions: Participants in the consistent condition conformed to the minority on 8.

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This shows that a consistent minority can influence members of a majority to make an incorrect judgement. Behavioural styles of influential minorities According to Moscovici an influential minority must possess several behavioural characteristics if it is to succeed in creating social change.

These include consistency, commitment and persuasiveness. A committed minority shows the majority just how much it believes in its cause.

The Suffragettes, for example, committed many public acts of protest and many members Minority influence and social change arrested on many occasions, showing that they were committed to the cause of female equality to the point that they were willing to accept criminal records and imprisonment.

The ability to put across a persuasive argument that makes sense. If a majority member is to convert to the minority viewpoint, then they must believe and internalise the argument so that it becomes their own. Public speeches and intelligent use of language are examples of persuasive techniques.

The power of minority influence Minorities are essential to change in society. If minorities did not exist and were not influential then we would simply go along with the majority all the time, and there would never be any change in society, no new ideas innovation would enter our culture, no unfairnesses would be challenged, and society would never improve.

There are many examples in history of minority influence leading to social change e. Even when a minority is wrong it can have an important influence in creating productive thinking among majority members of a society and social change can result Nemeth, Although the terrorist group may be dismissed as extremist and evil, its message gets heard by many and inequalities or injustices may be addressed by the majority.

Why do people yield to minority influence? The snowball effect The snowball effect Van Avermaet, describes one way in which minorities convert majorities. Members of the majority slowly move towards the minority, and as the minority grows in size it gradually picks up momentum so that more and more majority members convert to the minority opinion.

Eventually the minority grows into a snowball so large that it becomes the majority. In-groups and out-groups In-group is a term used to describe people like us, and an out-group consists of people that do not share the same characteristics as us.

An example might be the British government of the early s who, as it consisted predominately of upper class male MPs, was more likely to listen to the message being put forward by Suffragette women if the Suffragettes were also upper class.

Very few women who vote in the UK consciously thank the Suffragettes for the fact that they can vote, rather women voting is now a normal and expected part of society. This forgetting of the source of social change is called social cryptoamnesia Perez et al, How do minorities become majorities?

When a minority has an effective message, it creates conflict in the minds of the majority. The majority are forced to examine the minority message, and may internalise it.

When the message is internalised by majority members, they are said to have been converted.Social Knowledge Social Sciences is a major category of academic disciplines, concerned with society and the relationships among individuals within a society.

It in turn has many branches, each of which is considered a "social science". The main social sciences include economics, political science, human geography, demography, and sociology. Social norms about eating have a powerful effect on both food choice and intake.

• Norm following is an adaptive behaviour. • Norms provide information about safe foods and facilitate food sharing. Even when a minority is wrong it can have an important influence in creating productive thinking among majority members of a society and social change can result (Nemeth, ).

Minority influence and social change

An example of a ‘wrong’ minority is a group that . Jan 04,  · Resistance to social influence, minority influence, and social change Resistance to social influence Explanation 1 social support Conformity is reduced by a dissenting partner. Pressure to conform is reduced when someone else isn’t conforming, even if they answer they given isn’t the right one (Aschs research) Milgrams research: .

This final section builds upon minority influence, seeing this as the igniting spark of social change. However, to some extent it also ties in some of the earlier ideas of internalisation and compliance that we looked at in conformity.

Normative social influence is a type of social influence that leads to caninariojana.com is defined in social psychology as " the influence of other people that leads us to conform in order to be liked and accepted by them." The power of normative social influence stems from the human identity as a social being, with a need for companionship and association.

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